SKETCHBOOK - Experiential Design

Sketching has always been my favorite creative outlet and my medium for conveying ideas. For experiential design, I prefer to do fast, rough ideation sketches with my team and bounce ideas off of one another until something sticks. After we get excited about a concept, I will make a refined sketch with increased fidelity and detail. I like to show the whole process to clients if we have enough time in our meetings. This is my favorite part of the design process!